Frankfurt’s Festival Hall once again played host to Mercedes-Benz at the IAA International Motor Show (September 13 – 25, 2011) where the “pulse” of a new generation of automobiles was on display. The exhibition design by architectural firm Kauffmann Theilig & Partner and Frankfurt-based Atelier Markgraph was a continuation of this years running-theme: 125 years since the invention of the automobile. This is the 9th consecutive collaboration between the two.
An original image awaits visitors upon entering the historic-domed space, continuing the creative tradition of Mercedes-Benz at the IAA: along the longitudinal axis of the Festival Hall, visitor ranks on the north side and a vast stage on the south side are sharply juxtaposed. Both rise up, reaching towards the suspended midnight-blue dome.
Architects: Kauffmann Theilig & Partner Freie Architekten BDA
Location: Frankfurt am Main, Germany
Project Year: 2011
Project Area: 10,800 sqm
Photographs: Courtesy of Kauffmann Theilig & Partner
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